Product Development Lifecycle

The Complete PM Playbook

7 phases · 28 sub-steps · end-to-end execution

Phase 1 of 7

Discovery

What problem is worth solving?

Before writing a single line of code or designing a single screen, the PM's job is to figure out whether a problem is real, painful, and large enough to justify investment. This phase prevents the most expensive mistake in product: building something nobody needs.

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